Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption

Despite the clickbait headlines that warn of a “retail apocalypse,” many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online

$18.19

Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded regardless of the size of your company, the number of employees, or the industry you're in. Rich Brand Poor Brand aids founders, CEOs, and entrepreneurs in leveraging the most powerful asset you won&#

$55.97