Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

Media - Books - Adults - Business & Money - Marketing & Sales

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded regardless of the size of your company, the number of employees, or the industry you're in. Rich Brand Poor Brand aids founders, CEOs, and entrepreneurs in leveraging the most powerfulasset you won't find on a balance sheet, yet it significantly impacts the bottom line of every business. This is a skill you won't learn in business school, featuring insights from everyone from Warren Buffett to Gary Vaynerchuk, Billy Joel, Coco Chanel, Sara Blakely, Brené Brown, Kevin Hart, Frank Sinatra, Steve Jobs, Daymond John, Frank Zappa, Jason Feifer, and Jim Rohn.

This is the Holy Grail for overachievers, filled with stunning artwork throughout, illustrating how to bring a brand and its message to life. The book concludes with the Rich Brand Poor Brand Playbook, 46 eye-popping pages of full-color artwork with real-world examples showing these principles in action. See the transformation these brands have undergone, impacting the companies they serve and the people responsible for the brand and its story in the business world. This is the "secret sauce" that has remained elusive in the real world of business and life, broken down into bite-size chunks for immediate use.

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ASJ22E30V

Parent Brand(s): David Brier
Release Date: December 04, 2024
MSRP: $55.97
Country of Origin: United States of America
Product Dimensions: 10.00h x 8.00w x 0.64d in
Product Weight: 1.51 lb

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Key Features

Brand Culture Development

Learn how to create a culture that sustains and grows your brand, regardless of company size or industry.
Insights from Experts

Gain wisdom from renowned figures like Warren Buffett, Gary Vaynerchuk, and Steve Jobs.
Real-World Examples

Explore real-world examples of successful brand transformations.
Rich Brand Poor Brand Playbook

Includes 46 pages of full-color artwork and practical examples.
Impactful Branding

Discover how to make your brand inevitable and impactful in the business world.
Secret Sauce of Business

Uncover the elusive "secret sauce" that drives business success.
Stunning Artwork

Filled with stunning artwork to bring your brand's message to life.
Transformation Stories

See how brands have transformed, impacting both companies and individuals.
Immediate Application

Bite-size chunks of information for immediate use in your business.

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Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

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Key Features

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