Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded regardless of the size of your company, the number of employees, or the industry you're in. Rich Brand Poor Brand aids founders, CEOs, and entrepreneurs in leveraging the most powerful asset you won't find on a balance sheet, yet it significantly impacts the bottom line of every business. This is a skill you won't learn in business school, featuring insights from everyone from Warren Buffett to Gary Vaynerchuk, Billy Joel, Coco Chanel, Sara Blakely, Brené Brown, Kevin Hart, Frank Sinatra, Steve Jobs, Daymond John, Frank Zappa, Jason Feifer, and Jim Rohn.

This is the Holy Grail for overachievers, filled with stunning artwork throughout, illustrating how to bring a brand and its message to life. The book concludes with the Rich Brand Poor Brand Playbook, 46 eye-popping pages of full-color artwork with real-world examples showing these principles in action. See the transformation these brands have undergone, impacting the companies they serve and the people responsible for the brand and its story in the business world. This is the "secret sauce" that has remained elusive in the real world of business and life, broken down into bite-size chunks for immediate use.