That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed as imminent as flying cars. These were the widely accepted norms in 1997 when Marc Randolph had an idea—a simple yet revolutionary thought: leveraging the internet to rent movies. This idea was just one of many more (and far worse) proposals, such as personalized baseball bats and a shampoo delivery service, that Randolph pitched to his business p

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