Converted: The Data-Driven Way to Win Customer's Hearts, Hardcover - Neil Hoyne | 320 Pages

Media - Books - Adults - Business & Money - Processes & Infrastructure

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:

• Understand the full value of each relationship
• Engage in an ongoing conversation with your best customers
• Ask the right questions so you can anticipate your customers’ needs
• Find more great customers

A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

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Y4K7T7718

Release Date: February 22, 2022
MSRP: $27.00
Country of Origin: United States of America
Product Dimensions: 7.31h x 5.24w x 0.81d in
Product Weight: 9.60 oz

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Key Features

Understand the full value of each relationship

Learn how to measure and maximize customer relationships using data-driven insights, ensuring long-term loyalty and higher lifetime value for your business.
Engage in ongoing conversations

Discover techniques to keep your best customers engaged through personalized interactions and continuous engagement strategies that foster deeper connections.
Ask the right questions

Master the art of asking insightful questions to anticipate and meet customer needs effectively, enhancing customer satisfaction and retention.
Find more great customers

Utilize proven methods to identify and attract new customers who share similar traits with your best ones, expanding your customer base strategically.

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Converted: The Data-Driven Way to Win Customer's Hearts, Hardcover - Neil Hoyne | 320 Pages

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Key Features

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