The Insider's Guide to Innovation at Microsoft, Hardcover

Media - Books - Adults - Business & Money - Management & Leadership

In this unique guide, you’re not just reading about innovation—you're learning how to do it from the people behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable companies in the world. Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.

The Insider’s Guide to Innovation at Microsoft reveals the patterns behind Microsoft’s biggest wins and losses—from the Xbox revolution to the Windows Mobile miss and the unexpected rise of Bing in AI. Based on dozens of interviews only fellow “Microsofties” could secure, this book shares behind-the-scenes stories brimming with insights and proven practices that transcend time and technology.

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Release Date: February 18, 2025
MSRP: $28.99
Country of Origin: United States of America
Product Dimensions: 8.25h x 5.50w x 1.00d in
Product Weight: 15.50 oz

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Key Features

Innovation Patterns

Learn four key innovation patterns distilled from Microsoft's 50-year history.
Case Studies

Detailed case studies on Xbox, Visual Studio Code, Microsoft Office, and more.
Exclusive Insights

Behind-the-scenes stories from Microsoft insiders.
Practical Tools

Hands-on tools and practices for fostering innovation.
Cross-Industry Relevance

Lessons applicable to innovators in any field.
Author Expertise

Insights from Dean Carignan, a 20-year Microsoft veteran, and JoAnn Garbin, an experienced entrepreneur.
Focus on Sustainability

Emphasis on sustainable and responsible innovation practices.
Collaboration and Adaptation

Strategies for continuous improvement and collaboration.
AI and Technology

Exploration of AI innovations and their impact on business.
“The Insider's Guide to Innovation at Microsoft pulls back the curtain on an organization that has innovated time and time again for decades. For anyone who wants to establish a culture of innovation, the detailed principles and product stories showcase ways to address the key human challenges of inspiring people to co-create together. A bookshelf-worthy choice for current and future innovation leaders.” -- Linda A. Hill, Wallace Brett Donham Professor of Business Administration at Harvard Business School and co-author of the award-winning, Collective Genius: The Art and Practice of Leading Innovation

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The Insider's Guide to Innovation at Microsoft, Hardcover

Key Features

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