Capri Sun is a brand of juice concentrate drink owned by Capri Sun Group Holding in Switzerland, which is a privately held company of Hans-Peter Wild. It was introduced in 1969 and named after the Italian island of Capri. Capri Sun has been distributed in the United States since 1981. Kraft Foods is a licensed production partner for North America. In the Netherlands, France, the UK, Belgium and Ireland, it is distributed by Coca-Cola Partners.