Krave

Krave is a chocolate cereal made by the Kellogg Company. The concept of chocolate filled cereal was introduced by Telma in Israel. Their product was launched in 1994 and called Kariot, which in Hebrew means pillows. Kellogg launched their version of it in the UK in 2010, marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". The advertisements feature the cereal pieces hunting blocks of chocolate. The cereals are sold in Europe under the name Trésor or Tresor depending on where exactly it's sold. It was introduced in the United States in 2012.