Pringles is an American brand of potato and wheat-based stackable snack chips. Originally developed by Procter & Gamble (P&G) in 1967 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold to Kellogg's in 2012. As of 2011 Pringles are sold in more than 140 countries. In 2012, Pringles were the fourth most popular snack brand after Lay's, Doritos and Cheetos (all manufactured by Frito-Lay), with 2.2% market share globally.