Old Spice

Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble. Originally launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937, it was first targeted to women, with the men's product only being released before Christmas at the end of that year. Over time as the men's products found more success it began to focus exclusively on those. Old Spice now sells male grooming products including antiperspirant/deodorant sticks and body wash.