7UP

7 Up (stylized as 7up outside the U.S.) is a brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by PepsiCo (or its licensees) in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the "7" and "Up"; this red circle has been animated and used as a mascot for the brand as Cool Spot. Before that, was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is still used for outside the U.S. for the limited time only 7up retro cups.