L'Oréal Professionnel is driven by on-trend looks with pioneering research and strong education for every hairdresser to reveal the star in every woman. As a global brand and market leader, our mission is to elevate the professional hair industry every day through the leading services, products, education and unique L'Oreal Professionnel brand experience. Through values of professional proof, inspiring education, creating the latest trends and pioneer research, L'Oreal Professionnel aspires to empower salon partners and artists to succeed. Together, we elevate the most beautiful profession everyday.