claussen

Claussen is a brand of pickled cucumbers. It is headquartered in Woodstock, Illinois, an exurb of Chicago. Unlike many other brands, Claussen pickles are uncooked, and are typically found in the refrigerated section of grocery stores. Claussen is advertised as having superior crunchiness to other brands. In a 1992 television advertisement, Claussen pickles were shown to snap under pressure, whereas unidentified competing brands merely bent without snapping. In response, Vlasic Foods Inc. submitted a complaint to an advertising industry tribunal, claiming that the commercial was unfair and misleading. Ultimately, however, the claims of Claussen were upheld by the tribunal.